JuniorMBA
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Day 1 – Making a Statement: Introduction to Marketing & Advertising Day 2 – What Types of People Buy From You? Segmentation Day 3 – Not Everyone’s a Customer: Segmentation Trees Day 4 – So, Who Is Your Customer? Targetting an Audience Day 5 – What Makes People Buy? Value Day 6 – Where Everyone Knows Your Name: Brand Image Day 7 – Beating the Competition: Positioning & Perception Maps Day 8 – Storyboarding Your Ad for Domino’s! Day 9 – What Will You Be Known For? 6 Positioning Strategies Day 10 – Getting Technical: Introduction to Powtoons Day 11 – Be a Spy: Get Your Intel With Market Research Day 12 – What Catches Your Eye? Anatomy of a Good Ad Day 13 – Where it All Comes Together: Product, Place, Promotion, Price Day 14 – Like, Share & Subscribe: Viral Campaigns Day 15 – Presentations! |
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JuniorMBA
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Day 1 – What’s Your Story? Introduction to Social Media Marketing Day 2 – What’s in a Name: The Brand Day 3 – Getting Your Audience Right: Target Personas Day 4 – GOOOOAAAALLLL! Setting Campaign Objectives Day 5 – Reaching the Right People: Choosing Platforms & Messaging Day 6 – What’s Your Plan? Content Strategy & Execution Day 7 – Tips to Trend: 6 Hacks To Go Viral Day 8 – Getting Technical: Creating Facebook Posts with Canva Day 9 – Feeding the ‘Gram: Standing Out on Insta Day 10 – Your Creative A-Game: Creating Twitter Posts with Canva Day 11 – Bringing Your Campaign To Life: Mock-Ups Day 12 – Did it Work? Breaking Down a Campaign Day 13 – Where Creativity Meets Data: Tracking Success Day 14 – Who Wins on Social Media? Competitor Analysis Day 15 – Presentations! |
JuniorMBA
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Day 1 – Everything is Design! Introduction to Design Day 2 – Recognize That Company? Introduction to Branding Day 3 – What does the design do? Functional & Human-centric Design Day 4 – What does the design say? Communication through Design Day 5 – Putting together a Design! Layouts and Visual Hierarchy Day 6 – Getting Technical 1: Introduction to Photopea Day 7 – Getting Technical 2: Introduction to Photopea Day 8 – What is written and How it’s written: Typography & Copy Day 9 – Getting Technical 3: Photopea & Typography Day 10 – How Do Colors Affect Us? The Psychology of Color Day 11 – Getting Technical 3: Photopea & Color Day 12 – Make your design stand out! Differentiation & Mockup Day 13 – Sustainability & What’s in a Presentation? Final Project Preparation Day 14 – Finishing Up! Day 15 – Presentations! |
JuniorMBA
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Day 1 – Thinking like a CTO: Introduction to Technology in Business Day 2 – What the Tech? Identifying Problems That Need a Solution Day 3 – The Tech Revolution: Creating & Evaluating Solutions Day 4 – From Zero to One: Building your “Minimum Viable Product” Day 5 – Getting Technical 1: Introduction to Thunkable Day 6 – Talking to Computers: Algorithms Day 7 – Building For Humans: User Flows Day 8 – Building the Logic: Inputs & Outputs Day 9 – Getting Technical 2: Thunkable Logic Day 10 – Getting Technical 3: Building a Log-In Page in Thunkable Day 11 – Getting Technical 4: Working in Thunkable Day 12 – The Cult.Fit Challenge: Creating a Product Development Plan Day 13 – Tech Innovations with Cult.Fit Day 14 – How Are You Doing? Peer-Review Day 15 – Presentations! |
JuniorMBA
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Day 1 – Design for Humans: Introduction to User Experience Design Day 2 – How To Create an Experience? UX Design Process Day 3 – What Do They Think? User Research & Empathy Day 4 – What’s Really The Problem? Making Sense of User Research Day 5 – Creating the Design: Wireframing Day 6 – Making Hard Choices Easier: Choice Architecture Day 7 – How to Reassure Your User? Social Proofing Day 8 – How to Show What’s Important: Serial Position Effect Day 9 – Getting Technical 1: Marvel Day 10 – Making It Interesting, Understandable & Fun: Information Design Day 11 – Getting Technical 2: Prototyping Infinity Cars Web Site with Marvel Day 12 – Creating the Perfect Experience: UX Design Do’s & Don’ts Day 13 – Can Anyone Even Use it? Usability Testing Day 14 – What Will You Present? Final Project Preparation Day 15 – Presentations! |
JuniorMBA
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Day 1 – Why Data Matters: Introduction to Data Analytics Day 2 – How Do Businesses Use Data? Business Analytics Day 3 – How To Spot Invisible Patterns? Graphs & Charts Day 4 – What Story Does Your Data Tell? Data Visualization & Reports Day 5 – Getting Technical: Google Data Studio Day 6 – Cutting Through Complexity: Data Aggregation Day 7 – Samsonite’s Marketing Strategy (Part 1) Day 8 – Samsonite’s Marketing Strategy (Part 2) Day 9 – Samsonite’s Sales Strategy (Part 1) Day 10 – Samsonite’s Sales Strategy (Part 2) Day 11 – Tracking What Matters: Key Performance Indicators Day 12 – Where it All Comes Together: The Product Strategy Day 13 – The Industry Challenge: Final Project Preparation Day 14 – Make Your Insights Come Alive: Strategy Report Preparation Day 15 – Presentations! |
JuniorMBA
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Day 1 – Are you an entrepreneur? An Introduction to Entrepreneurship Day 2 – What’s the problem? Your Vision Day 3 – Who is your customer? Customer Research & Profile Day 4 – Why do they buy? Your Value Proposition Day 5 – How does your business work? Your Business Model Day 6 – How do you make money? Your Revenue Streams Day 7 – Reaching your customers: Sales & Marketing Channels Day 8 – Project Check-in & Feedback Day 9 – Mind the overheads: Cost Structures Day 10 – How do you decide what to spend on? Fixed & Variable Costs Day 11 – How will you grow your business? Economies of Scale Day 12 – New kid on the block: How will you Disruption & Differentiate? Day 13 – Pro tips: Managing Projects & Business Ethics Day 14 – Learn to dazzle: Making a Pitch Day 15 – Presentations! |
JuniorMBA
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Day 1 – Understanding money: Introduction to finance! Day 2 – Have your money make money: Saving and Compounding Day 3 – Getting money for your company? Debt vs. Equity Day 4 – Owning parts of companies? Introduction to Stocks & Demand Day 5 – How much are you willing to bet? Risk & Diversification Day 6 – Understanding the value of a business 1: Market Capitalisation and Moats Day 7 – Understanding the value of a business 2: Price to Earnings Ratio Day 8 – Making sense of Profits and Debts Day 9 – Reading Financial Statements 1: Income Statements Day 10 – Reading Financial Statements 2: Free Cash Flow Day 11 – Reading Financial Statements 3: Balance Sheets Day 12 – Going Public: Initial Public Offering (IPO) Day 13 – Can you evaluate an investment? Prove it! Day 14 – Preparing for the Presentation Day 15 – Presentations! |
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